Step 1: Campaign Planning
During this campaign step you will assess the impact of past epidemics and conduct a political and legal landscape analysis to build the case for increased investment in epidemic preparedness and plan the political strategy.
An advocacy campaign begins with a landscape analysis. The analysis forms the foundation for understanding the socio-political context of the country and identifies key decision-makers, potential allies and legal considerations to inform the policy change needed to achieve the policy goal. This goal will be supported by targeted policy objectives and a strategic plan.
The following modules have been designed to help guide the campaign planning process:
Country Examples
In Nigeria and Senegal, landscape analyses led to a clear policy objective and informed the advocacy approaches and engagement with civil society partners.
Nigeria: At the national level, the landscape assessment identified an opportunity to build momentum for line-item funding for the Nigeria Center for Disease Control (NCDC) and passage of the NCDC Act in 2018. With line-item funding, NCDC’s budget more than doubled between FY 2019 and FY 2022. At the state level, in Kano and Lagos, landscape assessments and discussions with relevant government departments and agencies, as well as CSOs, suggested that a new budget line for epidemic preparedness was the best target for the advocacy campaigns. Each campaign successfully achieved a new budget line for epidemic preparedness in the first year of advocacy.
Download case study: Epidemic Preparedness in Nigeria: Making the Case for Increased Federal, State and Local Investments
Senegal: The landscape assessment and civil society partner discussions indicated that a feasibility study would help to make the case and generate support for increased investments in epidemic preparedness. The study, titled “Project for Support of Health Emergency Crisis Management’’ (Projet d’Appui à la Prise en Charge des Crises et Urgences Sanitaires au Sénégal), or PAPCCUSS, included a persuasive cost-benefit analysis. The study generated political will for funding across sectors, leading to inclusion of the proposal in the Ministry of Health Public Investment Program for 2021-2023.
Download case study: Epidemic Preparedness in Senegal