Step 2: Campaign Implementation
During this campaign step you will build coalitions, engage policymakers, generate media coverage and mobilize support for increased funding.
Once the landscape is understood, the policy objective is defined, and the country strategy is developed, it is time to implement the advocacy campaign. This includes three key components, each of which will be covered in a separate module:
Country Examples
In Nigeria and Senegal, budget advocacy campaigns leveraged civil society coalitions, engagements with key policymakers, and media advocacy to advance the policy objective.
Nigeria: In Kano, the Prevent Epidemics program and GHAI partner the Legislative Initiative for Sustainable Development (LISDEL) built a coalition to advance budget advocacy for epidemic preparedness. GHAI and LISDEL conducted mapping to identify stakeholders and policymakers engaged in public health policy advocacy to form the Kano State Health Security Advocacy Team (KHESAT). With GHAI and LISDEL, KHESAT activities included information sessions on health security policy and financing and workshops to discuss the development of a Health Security Accountability Framework to track epidemic preparedness budget allocations and funding gaps. LISDEL also engaged the media at policy discussions and other advocacy meetings and events. (Photo and media parley held by LISDEL and KHESAT meetings with Hamza.)
At the national level, GHAI and civil society partners worked closely with wellestablished coalitions, including the Health Sector Reform Coalition (HSRC) and the Legislative Network for Universal Health Coverage (LNU). GHAI and partners coordinated meetings with government policymakers and their staff to highlight the importance of epidemic preparedness funding in Nigeria. Activities such as site visits, roundtable discussions, and coordinated participation in governmentled stakeholder sessions highlighted epidemic preparedness as a national priority, engaged high-level policymakers, and generated supportive media coverage. (Photo of airport visit to Lagos relates to this paragraph, also a photo from a roundtable discussion and media parley).
Download case study: Epidemic Preparedness in Nigeria: Making the Case for Increased Federal, State and Local Investments
Senegal: The nongovernmental organization, ONG-3D, created a civil society coalition to work with Senegal’s Emergency Operations Center (COUS) for increased epidemic preparedness funding. The coalition, the Société Civile pour la Prévention des Épidémies et la Gestion des Catastrophes (COSPEC), included leaders in budget transparency, women’s rights, youth, disability, training and education, and the environment. GHAI and ONG-3D helped COSPEC organize educational workshops on epidemic preparedness and meetings to coordinate advocacy efforts. COSPEC helped lay the groundwork for the development of a feasibility study, “Projet d’Appui à la Prise en Charge des Crises et Urgences Sanitaires au Sénégal” (PAPCCUSS). The PAPCCUSS proposal coalesced coalition and political support around epidemic preparedness priorities.
COSPEC members worked closely with Senegal’s Health Emergency Operation Center (EOC) to support government engagement in budget advocacy. ONG-3D invited political decision makers from the Ministry of Health, Ministry of Finance, the Directorate General of Health, the Directorate of Research, Planning and Statistics, the Ministry of Tourism, the Ministry of Commerce, and the Ministry of Defense to strategic planning sessions and roundtable discussions with the EOC to share educational materials and information to plan an effective and coordinated political strategy.
Download case study: Epidemic Preparedness in Senegal